HUDSON, MA (May 1, 2014) — Nested Bean is excited to announce the release of the NEW- 2-in-1 Zen Swaddle™ Classic! Now the only infant swaddle to mimic maternal touch offers relief from sticky, summer heat. The 2-in-1 Zen Swaddle™ Classic uses one layer of fabric instead of two, while retaining the cozy weighted feel that babies love. This lighter construction increases breath-ability and helps regulate temperature on hotter nights, further contributing to a more restful night’s sleep. With prices starting at $29.99 MSRP the new 2-in-1 Zen Swaddle™ Classic is also a more affordable option year-round. The 2-in-1 Zen Swaddle Classic will have the same unprecedented Peruvian fabric quality, weighted design and longevity as its Premier predecessor, fitting babies from 0 – 6 months.
2-in-1 Zen Swaddle™ Classic debuted at the ABC 2014 Spring Conference and will be showcased at all the Gift Shows this summer. Nested Bean will be offering enticing show specials for opening orders as well as reorder incentives at all shows.
“Nested Bean saw a great response to the enhancements introduced to the size and packaging of the Zen Swaddle™ earlier in the year. On the heels of this success, I am excited to introduce the Classic version of our swaddle this summer. We are now giving consumers a choice in fabric weight as well as price point. Gift givers can find the charming custom patterns in the 2-in-1 Zen Swaddle™ Premier at $39.99 MSRP, while parents can get the same touch-benefits in the 2-in-1 Zen Swaddle™ Classic starting at $29.99 MSRP. Now the benefit of touch can help more babies all around without straining their parents’ wallet.” – Manasi Gangan, President of Nested Bean Inc.
The Zen Swaddle™ Premier has been the go-to gift item for many specialty retailers. It has also become a regular fixture on must-have baby registry lists by leading publications and blogs like Pregnancy & Newborn’s Gift Registry, A-list Mom and Stroller Traffic. New moms are introduced to the Zen Swaddle™ every day thanks to prominent features in BabyTalk magazine, People.com, Nickelodeon’s Parents Connect, BabyCenter, MomTrends, Babble and Cool Mom Picks to name a few.
The Zen Swaddle™ enhances the well-known benefits of swaddling, by adding simulated touch. The Zen Swaddle™ mimics mom’s touch through three lightly weighted areas: on each side where your hands would be if you were cradling your baby and on his or her chest where moms instinctively place a reassuring palm. This unique construction allows babies to calm, soothe and sleep for up to 2 additional hours at night.
Research shows that touch, whether person-to-person or simulated by an object:
Triggers a self-soothing response
Increases ability to regulate stress
Even promotes physiological growth and boosts immune response
The enhanced Zen Swaddle™ fits babies who are 7 to 18 pounds. Additional legroom means each Zen Swaddle™ is 2 sizes in 1, providing added value through longevity. Made with 100 percent cotton and containing non-toxic filling in parts, the swaddle fastens with Velcro closures. The product has undergone rigorous safety testing at CPSC-accredited labs. Wholesale prices for the Zen Swaddle™ start at $20 each.
Nested Bean was founded by Manasi Gangan, a mom of two with more than 15 years of management experience in IT. While working in business development in the financial industry, she honed the skills of vetting and building sustainable business models. With this background, she fulfilled a lifelong dream of entrepreneurship with the launch of Nested Bean in 2011. Through this juvenile products brand, Gangan is committed to offering quality products that parents can trust and children will love.