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Nested Bean Announces New Branding, With a Focus on Sleep Wellness

Hudson, MA (September 10, 2018)

Nested Bean, Inc., maker of the only infant sleepwear designed to extend the benefits of a parent’s soothing touch, today announced that it has rebranded to highlight the company’s commitment to sleep wellness, by helping babies sleep and families thrive. The rebranding reflects both the evolution of the company as well as its vision for the future.

Since launching the world’s first lightly weighted swaddle 7 years ago, Nested Bean has created a wide range of innovative sleepwear products for infants from birth to 24 months, with demonstrated results in 1-3 nights.

“Because our Zen Sleepwear™ is lightly weighted in the places where babies are naturally held, it helps them fall asleep faster, rest more peacefully and sleep longer when out of their parents’ arms,” said Manasi Gangan, Founder of Nested Bean. “But our products do so much more. Better sleep brings better health, a sense of calm, and overall wellbeing to the new families whose lives we touch, so they can really enjoy this sweet time together. Simply put: we are focused on helping families thrive. And in our 7th year, we’ve rebranded to ensure we are conveying that commitment—through our customer experiences, our partnerships, and our culture.”

Enhanced brand promise

Nested Bean’s new promise to parents—Sweeter sleep between cuddles™—speaks to the way in which the sleepwear extends the feeling of a parent’s soothing touch. This messaging will be reflected in integrated campaigns that drive awareness of the health benefits of sweeter sleep.

New brand expression

The company’s new palette of pearl white, midnight blue and soft lavender communicates the brand’s focus on peaceful sleep.

Expanded product line

Nested Bean has sweetened its product offerings in 2018, too, to include sleepwear options for active babies who dislike the restrictions of a swaddle or sleeping bag.


About Nested Bean

Committed to improving the lives of families everywhere, Nested Bean offers the only infant sleepwear designed to mimic the soothing power of a parent’s embrace, so babies experience longer, more restorative sleep—and parents do, too.

The lightly weighted products from the company’s Zen Sleepwear line include: 

  • Nested Bean® Zen Swaddle®: Available in two fabric options; Classic cotton and Premier rayon from bamboo 
  • Nested Bean® Zen Sack™: Available in three fabric options; Classic cotton, Premier rayon from bamboo and Winter cotton with poly-fill (2.5 TOG)
  • Nested Bean® Zen Footie™: Available in 100% cotton
  • Nested Bean® Zen Bodysuit: Available in 100% cotton

Media Contact

Jessica Landine/Nested Bean/ 212-3376
Source Nested Bean Inc.



Manasi Gangan

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